McKenna Sweazey is a global marketer and Web3 expert with a diverse background spanning luxury brands, tech giants, and financial media. She’s held key positions at YSL, Google, and the Financial Times, where she significantly improved B2B marketing efforts and lead generation.
As the Global Online Marketing Manager at Taboola, McKenna managed large-scale email campaigns, reducing client qualification time by 50% and increasing retention rates by 17%. At the Financial Times, she drove a 20% increase in Sales Ready Leads and contributed a 15% boost in marketing-generated revenue.
Currently, McKenna runs metaXmoda, a marketing consultancy specializing in Web3 strategies for brands. Her expertise lies in adapting traditional marketing practices to emerging Web3 opportunities, helping companies develop and implement innovative digital strategies.
In this episode, you’ll learn:
– The challenges and fun of marketing a marketplace
– How McKenna uses AI in her workflow
– Cutting-edge marketing and tech in the future
source
date: 2024-07-26 14:46:59
duration: 00:21:18
author: UCI1QTpnQtpvNqaQi-d1n4Tw
Here’s a summary of McKenna Sweazey’s interview:
As a Global marketer with experience in fashion, tech, and financial markets, McKenna has learned to navigate the dynamics of a two-sided marketplace, particularly in e-commerce. She discussed the unique challenges of marketing a Marketplace, such as balancing consumer desire and understanding the behavior of different personas.
Regarding the use of Artificial Intelligence (AI) and machine learning, McKenna is optimistic about its future impact, especially in conjunction with Marketplace marketing. Image recognition technology can help with content and advertising, leading to better user experiences.
Sweazey emphasized the importance of staying connected to cutting-edge technologies such as VR, AR, Web3, and blockchains, especially in light of luxury goods and item authentication. She believes all of these technologies will be integral parts of marketing campaigns and how people interact with brands in the future.
